A four-moment performance system for men in midlife who want more energy, sharper focus, better physical performance and stronger recovery — without making health another full-time job.
The difference is timing. Instead of one generic daily supplement, LEVERAGE is being built around four distinct moments — what you need in the morning, at your main meal, when focus matters, and when the day is done.
Kick-start the day with a deliberate nutritional foundation, built for energy, readiness and a strong start.
A proper meal, not diet food. High-protein, satisfying and designed to keep the middle of your day moving.
A focus-led formulation for the afternoon window, when concentration, mental performance and momentum matter.
A simple evening ritual designed around relaxation and recovery, so tomorrow starts from a better place.
Each part has a specific role. Final ingredients, doses and claims will be confirmed with qualified formulation and regulatory partners before launch.
Development concept only. Final formulation and permitted UK claims subject to expert review.
Meal recipes, nutrition values and shelf life will be validated with the manufacturing partner.
Ingredient selection and health claims will be reviewed for evidence, safety and UK compliance.
This is a development brief, not a final supplement facts panel or medical recommendation.
I'm Farz Nazari. I'm 55. LEVERAGE grew from a simple question: how can we build more energy, clearer focus, better nutrition and stronger recovery into everyday life as we move through midlife?
My background combines psychology and neuroscience, coaching and decades of working in demanding, high-performance environments. I became interested in the gap between knowing what is good for you and actually having a system you can repeat.
LEVERAGE is my answer: four deliberate moments across the day, each with a different job.
Most supplement routines ask you to take the same thing every day and hope it covers everything. LEVERAGE starts with the opposite question: what does this part of the day actually need?
PRIME and RECLAIM are deliberately separated because the purpose of each moment is different.
PERFORM treats food as a performance input, not an afterthought or a “diet meal”.
PULSE is built specifically around the afternoon window, when sustained concentration matters.
The system is designed to be easy to remember, easy to repeat and compatible with a real life.
The development philosophy is evidence-led, transparent and grounded in what can actually be formulated and delivered.
Work. Family. Training. Travel. Adventure. The point isn't to live like an athlete full-time. It's to build a system that helps you bring more of yourself to the life you already have.
Join the early access list →The first release is being developed with early users, formulation partners and meal manufacturers.
Seven days across PRIME, PERFORM, PULSE and RECLAIM, with the option to include the meal component.
A longer-format system built around consistency, habits and a sustainable approach to midlife performance.
Tell us which part of LEVERAGE interests you most. We are developing the formulations, meals, packaging and future connected wellbeing features now.
No commitment. No noise. Just useful updates as LEVERAGE moves from concept to launch.